Tell Us: Your Favorite Kapitall Ad Campaign?

It's still early days for our company, but we've already started playing around with a few ideas for a Kapitall ad campaign. Some of these ideas are controversial, while others are a bit more conventional. Please let us know what you think of these designs...

The Kapitall Cube: For us, the Rubik's Cube is a symbol of the "serious gaming" trend. Kapitall is not a game, but we use several design principles from the world of video games to interact with financial data. We're even considering using the "Kapitall Cube" as a navigation tool for company analysis, but Cordell will have the final say on that.

The Remember Campaign: With the rapid evolution of information design, why has the investing interface remained the same over the last few years? Why must the investing interface still look like a Black and White TV?

Is This Too Controversial? We're a site for online investing, and we're not trying to make a political statement, but with a name like Kapitall this kind of ad is inevitable. Is this commercial too far out? Let us know...

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Comments

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After signing up for your platform, and some initial exploration, you guys are breaking new ground in the visual interface, and presentation of finance and investing...I do not think the ad above is the right "messaging" right out of the gate....I vote to keep your funnel as broad as possible....and minimize political associations...The gal you are using in your intro video is awesome and comes across as honest, transparent, and informative......
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