Pepsi vs Coke: Which Is More Expensive?

At the time of writing this, a share of Pepsico (PEP) is trading at $56.90, while a share of Coca-Cola (KO) is trading at $49.99. Does this mean Pepsico is more expensive than Coca-Cola? Not necessarily.

The Shortfalls of Only Thinking in Terms of Price: What if a friend came to you with a closed box, and told you he is selling the contents for $50. If he doesn't tell you what's inside the box, would you pay the price? Probably not. You need to know what you're paying for.

Kapitall Makes It Easy to Know What You're Paying For: Investors should avoid buying a stock without considering the company's expected profit. In other words, they always have to ask what's inside the "box" they're buying. That's why we developed the Price of Profit indicator.

The Price of Profit Indicator: If you buy a share of a company, you buy a share of its future profits. That's why Kapitall presents the value of a stock in terms of its Price of Profit (PoP). The PoP indicator shows how much investors are willing to pay for $1 of a company's expected profit over the next 12 months. For example, if Google is trading at $408 and analysts expect the company to earn $18.50 of profit per share over the next year, its PoP is equal to $408 divided by $18.50 = $22.

ON KAPITALL 1. Kapitallists can use the Compar-O-Matic Tool to compare the PoP changes of Pepsico and Coca-Cola over time 2. The Super Screener can be used to find companies with the lowest PoP values in any industry 3. The Related Tool can be used to find the PoP values of a company and its main competitors 4. To find out more, sign up for our beta

Pepsi vs. Coca-Cola: And this brings us back to our original question. Even though a share of Pepsico is trading at $56.90, and a share of Coca-Cola is trading at $49.99, the PoP value of Coca-Cola (16) is higher than Pepsico (15). This means that Coca-Cola is more expensive than Pepsico, when you look inside the "box" and consider the price you are paying to receive the expected profit over the next year.

To find out more, sign up for our private beta.

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