Kapitall Launches Online Investing Platform Kapitall Generation
Tuesday, January 24, 2012 at 11:49AM 
If you can drag and you can drop, you can trade.
New York, NY, January 25, 2012 – KAPITALL (www.kapitall.com), a website designed to bring investing to everyone, introduces Kapitall Generation, its affiliated brokerage platform. With Kapitall Generation, users can now upgrade their trading experience to live trading of stocks and ETFs.
With KAPITALL Generation, trading has never been this simple. It takes just minutes to open a brokerage account, and with no minimums, account holders decide how much to put in it. And KAPITALL Generation is launching with a limited offer of $5 per trade for life—no hidden trading fees ever. Then, with KAPITALL’s groundbreaking interface, trading is as easy as drag and drop.
In addition to trading, customers can leverage Kapitall’s free practice portfolios to grow their investing skills and test-drive their ideas—risk free. They also get fresh market insights delivered daily and intuitive tools that make it easy to find, analyze and choose stocks, plus free real-time quotes and alerts on the stocks they’re interested in.
“At KAPITALL, we believe that a first-class user experience has the ability to transform the investing category, just as it has changed the entertainment and computing industries,” said CEO Gaspard de Dreuzy. “So we designed a new type of brokerage platform, fueled by simple, engaging, friendly and intuitive tools, to help people grow their skills—and maybe their net worth. Kapitall Generation represents a major step forward in this mission.”
“I am extremely excited to be a part of this significant step in KAPITALL’s evolution,” said Jarrett Lilien, former E*TRADE President and COO, and founding partner of private investment firm Bendigo Partners, LLC, an investor of Kapitall, Inc. “KAPITALL has realized that the next revolution in online investing is around the user experience. They are now taking this experience to the next level, transforming the way users think and learn about finance, and offering a whole new way to trade.”
KAPITALL Generation is a member FINRA/SIPC and acts as an introducing broker to Pershing LLC, a BNY Mellon company.
ABOUT KAPITALL
KAPITALL uses the tools of interaction and game design to make the stock market an inviting and exciting place through a revolutionary drag & drop interface. Its unique visual approach to investing makes it easier and more engaging for all investors—regardless of their sophistication and experience—to research and trade stocks. Founded in 2008 by a group of software entrepreneurs, interface designers, game producers, stock traders and technologists, KAPITALL, Inc. is based in SoHo, New York.
Follow us on Twitter, www.twitter.com/kapitall or become a KAPITALL fan on Facebook, www.facebook.com/kapitall.
Securities products and services provided by Kapitall Generation, LLC, member FINRA/SIPC. Securities in your account protected up to $500,000. For details, please see www.sipc.org. SIPC coverage does not protect against market loss.
Kapitall Generation, LLC is a wholly owned subsidiary of Kapitall, Inc.
This $5 per trade offer is valid only for the first 5,000 new customers who fund a Kapitall Generation account and place a trade that is executed by March 31, 2012. This offer is applicable only to trades of exchange-listed equity securities and ETFs. This offer is not valid to the following: non-U.S. residents; IRA’s, business, trust or margin accounts, to the extent they are ever offered by Kapitall Generation, and any account closed and reopened under the same registration and/or social security number. Kapitall Generation reserves the right to restrict or revoke making this offer at any time.
System Responses and account connection times may vary due to a variety of factors including trading volumes, market conditions, system performance and other factors.
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