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Entries in Cordell Ratzlaff (5)

Friday
Oct302009

Tell Us: Your Favorite Kapitall Ad Campaign?

t's still early days for our company, but we've already started playing around with a few ideas for a Kapitall ad campaign. Some of these ideas are controversial, while others are a bit more conventional. Please let us know what you think of these designs...

Click to read more ...

Thursday
Oct152009

Beta Testers Talk About Kapitall's Interface

We have a few thousand beta testers currently using the site, and the feedback we've received so far has (thankfully) been mostly positive. But we've also had some beta testers questioning our user interface.

Kapitall uses a "drag and drop" interface that is heavily reliant on the mouse, a departure from other investing interfaces that mostly rely on the keyboard. Alex Kirtland, a user experience professional in charge of the UsableMarkets blog, feels that our reliance on the mouse will undermine our success.

Click to read more ...

Wednesday
Sep232009

Watch: An Early Kapitall Demo

Want to see what Kapitall looked like a few months ago? Watch this video, originally recorded in April at the Finovate Conference in San Francisco. Our Creative Director, Cordell Ratzlaff, walks the audience through the main features of the site at that time.

Of course, Kapitall has changed dramatically since April. We've redesigned the Compar-O-Matic and Company Snapshot (featured in the video), built new tools like the Number Cruncher, Turbo Chart, Super Screener and Investing Wheel, and added tab navigation.

Find out more by signing up for the beta.

 

Sign up for Kapitall's Daily Market Update...

 

Monday
Aug032009

A Friendly Reminder...

...to join us on Wednesday, August 5, at the Apple Store in Soho, New York City. For more details, visit our Facebook events page. And if you can't make it, sign up for the private beta. Here's a pic sent to us by a friend of the company (thanks Benjamin).

Tuesday
Jan272009

Cordell Ratzlaff Interactive Designer

Gaspard de Dreuzy needed a top notch interactive designer to build his vision of a new browser based interactive system.  Gaspard talked about Kapitall doing to investing web sites what Mac did to DOS and what the Wii did to gaming.  Gaspard went to Bill Moggridge's book Designing Interactions and saw the chapter dedicated to the leading interactive designer at Apple who led the creation of Mac OS X.  Now, Cordell works part-time with Kapitall as creative director in charge of design and user experience.

Usually, a very humorous and personable California he is pushing some of our developers and designers hard.

Check Cordell's bio in Backstage's About section.